IRONHAWK is a strategic marketing consultancy dedicated to
helping CEOs and CMOs maximize the effectiveness and efficiency of their
investment in advertising and marketing.
REVIEWS
We worked with IRONHAWK over a 15-month period and the experience couldn’t
have been better. Greg and his team came in at a time when our marketing
effort needed a significant refresh. He was able to assess our situation and
go into action within the first 30 days. IRONHAWK helped us select our
go-forward partners with a focus on quality and expertise of provider. We
reduced our vendors by eliminating those that were not contributing to our
success and typically not fulfilling the expected return-on-investment. He
then pivoted to growth initiatives including new content creation. The brand
was in dire need of fresh creative to help us graduate from our previously
stodgy look. We quickly partnered with multiple well-known celebrities and
by the end of the 1st year had tv content ready to roll. That effort carried
into a new calendar year where Greg and his team had pretty much laid out
the road map for our future success. I highly recommend IRONHAWK for any
entity in need of new business. You can leave the entire effort or parts of
it, in Greg and his teams hands and just watch your business grow!
Mike Nassar
Chief Executive Officer
HairClub
Mike Nassar
Chief Executive Officer
HairClub
I am writing to offer my highest recommendation for IRONHAWK Consulting in
their exceptional work in developing and reviewing our new media strategy.
IRONHAWK's expertise and leadership, spearheaded by Greg Johnson, has
greatly enhanced our company's media efforts, particularly in the realm of
TV advertising. IRONHAWK's comprehensive approach to the project included a
thorough agency evaluation, meticulous review of flighting and daypart
strategy, and hard-truth evaluation of our creative. Their ability to
effectively analyze our unique business needs, target audience, and industry
trends was paramount in the thoughtful development of the media strategy.
Throughout the project, Greg Johnson's leadership and professionalism were
evident. His communication skills and ability to collaborate with our team
were greatly appreciated, and his years of experience in the industry were
invaluable in guiding the project to a successful outcome. Overall, I am
deeply impressed with IRONHAWK Consulting's work and highly recommend them
to any organization seeking top-tier media strategy and consultation. Their
commitment to excellence and dedication to meeting the needs of their
clients make them a truly exceptional partner.
John Sheldon
Chief Marketing Officer
SmileDirectClub
John Sheldon
Chief Marketing Officer
SmileDirectClub
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